Tag: wunderloop
Interview Jeff Hirsch, CEO AudienceScience @dmexco 2010
Jeff Hirsch interviewed at dmexco 2010, covering the wunderloop acquisition earlier this year and recent developments in the European market.
AudienceScience buys wunderloop
Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten…
wunderloop and United Internet Media merge targeting technologies
wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from…
wunderloop connect exchange @ FarneyMedia.com
Went to have a chat with Ciaran from FarneyMedia over a pint about the wunderloop connect exchange and ended up having a very interesting debate on the whole life and death and life of online advertising. Coming from the technology side of the fence myself, Ciaran strikes me as a one of those people who…
What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who…
