SkyHorse.Org

Tag: web-marketing

  • Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

    So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his…

  • Advertisers pulling out of Facebook: Reaction reaction reaction

    It was going to happen sooner or later. After BBC’s Panorama report on the people, sites and advertisers behind some of the worst ‘user-generated’ content on the UK web space it took just a few days for the fire to spread to the marketing director’s desk and for him to call off any ads placed…

  • wunderLOOP: The start of a new wave of online advertising

    Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007. wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announce a big round of funding that would allow the company to expand and take on its bigger…

  • Google Trends: what the world is searching for

    Earlier in May this year Google quietly lunched a new addition to their collection of online tools, which already include a word processor and a browsable maps of Mars, called “Google Trends”. “See what the world is searching for” they have it for it’s punch line so that’s exactly what I did. And awe the…

  • Google’s success story: PigeonRankâ„¢

    The technology behind Google’s great results. I suspected they were a tad nuts but this came as confirmation of how google does what it does best. Great read!