Tag: technology
ShiftForward – online advertising technology R&D
It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their…
What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who…
Sales vs Tech – When the website is down
The joys of working between sales and technology depicted in a fast-pacing satirical video, which if you have ever been on the phone with any tech support will certainly see how true this is…
Zonbu – The Zen of computers, or is it?
Zonbu is what I call a YAW2.0C (yet another web 2.0 company). Take a product (computer), hype it up a bit with new-age marketing bullshit (“low carbon footprint”, “silent”, “under $99”) and sell it not as a product but as a service ($12 a month). There you go, your KDE-based linux mini-box with 4gb flash-drive…
How to create your new Web 2.0 startup company
How to create your brand new Web 2.0 start-up company:
