Tag: DSP
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.
A few good DSPs – the movie
Well done to Terence Kawaja on his “A Few Good DSPs” comedy video, it has definitely struck the hilarious chord in the industry. If you are wondering what a “DSP” is, then don’t bother, but if you know your IAB from your EIAA then you will be in for a treat:
Forrester’s Emily Riley online advertising forecast 2010-2012
Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing: Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum View more presentations from AdMeld.
