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Tag: behavioural-targeting

  • Behavioural Targeting: The Future (a video by Audience Science)

    When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time: update:…

  • Interest-based behavioural targeting cookies: What do they know about you?

    Online privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics…

  • Phorm strikes back

    Phorm (AIM: PHRM) has launched a counter-attack in what they describe as media “guerrilla warfare” against a small but dedicated band of online “privacy pirates” who are, Phorm claims, targeting journalists, MPs, EU officials and regulators with the purpose of destroying the company. What I am not sure about is why Phorm is surprised about…

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting

    If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who…

  • You’ve been de-Phormed, have a nice day :)

    Thanks to privacy advocate and anti-phorm campaigner Peter John of www.deformation.org.uk I found the way to stop Phorm from snooping and using your website’s data for their benefit. In fact it’s quite simple as long as you have PHP or some server side technology on your web server. An image (or another) request to your…