Tag: behavioural-targeting
GRP and TRP – Offline marketing notions for online advertising professionals
In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting…
Deutsche Post buys targeting firm Nugg.ad
Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com. Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?
AudienceScience buys wunderloop
Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten…
wunderloop and United Internet Media merge targeting technologies
wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from…
