Tag: advertising
ShiftForward – online advertising technology R&D
It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their…
An interesting presentation on the display advertising landscape
Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.
CPM vs CPA
I’ve been recently discussing with industry friends what is going to be pricing model of the future: the publisher-friendly CPM or the advertiser-dream CPA. The industry as it stands now sees CPA as the bastard child of online advertising and many times regarded as the “dirty cheap stuff” associated with online gambling, porn and other…
Doritos crowdsourced ad costs £6.50, the cheapest ad ever made
http://www.guardian.co.uk/media/video/2008/jun/13/advertising?gusrc=rss&feed=media
