Tag: acxiom
What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who…
