Category: online media

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1 February, 2008
Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (Â£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his…
5 September, 2007
Advertisers pulling out of Facebook: Reaction reaction reaction
It was going to happen sooner or later. After BBC’s Panorama report on the people, sites and advertisers behind some of the worst ‘user-generated’ content on the UK web space it took just a few days for the fire to spread to the marketing director’s desk and for him to call off any ads placed…
18 August, 2007

The brand new YouTube Adsense video ads