Category: advertising
GRP and TRP – Offline marketing notions for online advertising professionals
In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting…
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.
German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog
According to a report by the Hunton Privacy blog, the German Data Protection Authority (the Federal Commissioner for Data Protection and Freedom of Information) still believes using Google Analytics, or in fact any other technology that somehow exports users IP addresses to the US, is not compliant with their regulations and are therefore in breach…
Deutsche Post buys targeting firm Nugg.ad
Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com. Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?
