Zonbu is what I call a YAW2.0C (yet another web 2.0 company).
Take a product (computer), hype it up a bit with new-age marketing bullshit (“low carbon footprint”, “silent”, “under $99”) and sell it not as a product but as a service ($12 a month). There you go, your KDE-based linux mini-box with 4gb flash-drive and a lot of usb connectors. Oh and don’t forget the eye-candy website and a funny name that reminds people of Star Wars characters.
Funny they never mention the lack of monitor, keyboard or mouse, but hey that would be so 1.0…